Thursday, 11 November 2010

Evaluation and Feedback of the video

This blog is going to be an evaluation of the final music video. First I am going start off by showing the feedback that we got from people, when we put it on facebook and on youtube:





I also got some feedback from a member of my family that actually watched the video and this is what they said:



Unfortunately we didn't get that much feedback on the final video, which is a little disappointing however the feedback we did get was actually quite nice and helpful and was really appreciated.

My Evaluation:
I think that the way went about getting feedback was probably the best way to try and get some, because there is a really wide audience on Facebook and Youtube and as seen before Lady Gaga has a lot of fans that are on Facebook. I think that in order to get some more feedback and specifically from both Gaga fans and 'haters' it may have been a smart idea to post the video onto a Lady Gaga group page on Facebook. Then we may have got some better feedback and also some constructive criticism that may have helped us make some changes if we had the opportunity to do so. I think that one of the main changes that I would make to the video would be to possibly reshoot the scenes we did with the handycam as some of those shots aren't that great quality. I think the other main thing that I would change would be the costume that we had for Wolfman, I think we would.should definitely have a better costume for him and maybe spend a lot longer looking for the right costume and get it no matter what the cost is and just split it between us.

For this project we used to main pieces of software: Photoshop and Final Cut Pro. I had already been introduced to Photoshop not only through media but through some of my other courses that I do therefore I found it pretty easy to get on with and to produce my digipak and my advert. However I have learnt some new skills specifically when it comes to putting text onto you project and then changing things like the colour of it etc. Therefore I could then experiment with different colours and see what worked best with the rest of the items that I had already placed onto the promotional pack pieces.

With Final Cut Pro I was totally new to it all and it was a little difficult to understand at first but after sitting back in a couple of sessions and watching others use it, I was able to understand it a little more and I was able to move and change shots and cut them etc. as well as adding effects and changing the properties of the shot etc. By the end of it I was a lot more confident with it than when I started out and think I have gained a lot of skills from it, like the ones mentioned above.

With my promotional pack I have kept all the fonts very similar if not the same and used the same colour schemes throughout each piece which I think makes it effective (similar to the LL Cool J advert). I have also used very similar photographs throughout my pack and also used the same effect on them so that they all flow nicely and look professional when they are put together. I have also put all the necessary information that was needed onto my promotional pack pieces and used the adverts that I analysed as templates for this so that I wouldn't miss anything out. I have even added extra pieces of information like reviews from a music magazine to make the pieces slightly more interesting. Overall I do think that the work I have produced are a coherent package, and they work well together and are similar, as I made sure that I referred back to one part of the set, when I was working on another, and therefore they are quite effective.

I think that my promotional pack has developed quite a few forms and conventions of real media products as I created my flat plans using some of the real media products that I had researched and seen in everyday life, therefore I was able to kind of produce a product that would be able to sell and be used like one of the professional media products. I also think thought that I have challenged some of the forms and conventions of real media products, the main thing that comes to mind when I think about this is the front cover of my digipak as normally they would have one large photo of the artist on the font, but I carried on producing my digipak with the collage idea in mind because I thought it was effective and different and would therefore stand out from the others. Overall with my promotional pack I think that it all works together really well and I think that it could be related to and also differentiated from some real media products with some of the techniques and elements that I have used and either gone against during the creating process of my Lady Gaga promotional pack.

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