At first one of the main effects that we wanted to make sure we had on our music video was some kind of old film or television type grain effect, so that it really made it look like an old horror film. This would in theory go alongside having the whole of the music video being put into black and white. However we had a change of plan we turned the music video into black and white and we all thought that it looked really good, which therefore made us slightly unsure about whether or not we should put the film grain on it. We decided against it, as we wanted to upload our video as soon as possible, and we hadn't seen what the film grain effect would look like on all our shots as it could look good on some of then yet ruin some of the effects we have on other shots. Therefore we decided that we would go against what we had originally planned and wanted and didn't put the film grain effect onto our music video.
But we did have quite a few other effects that we had included on different shots within our music video and I am going to talk about some of these below:
One of the first effects that we used, was actually pretty simple, we had shots of Wolfman and Dracula eating hearts (that has been mentioned in my storyboard blog) that were both filmed with the character on the left side of the shot/camera. However when we put the shots into place, considering that they were quite close together it looked slightly odd that there very similar shots (had very similar layouts) and it looked a little odd and quite repetitive, but not in a good way. Therefore we decided to see what we could do to it, then it was mentioned that what if we tried to flip it somehow so that one of the characters ended up being on the opposite side of the screen, to the original shot. We tried this and it actually turned out pretty well and I have to say that I think it looks a lot more effective as its not so repetitive and also it doesn't make the shots and the character seem kind of the same, it differentiates them. You can see the final outcomes of the two different shots below:
The next effect that we used was another pretty simple technique, this was the mirrored effect. We used this on the shot where Lady Gaga is walking down the path near Eastbourne pond, the reason we decided to change this shot was because it did kind of look a little plain and there wasn't a lot going on in it and it seemed a little boring. Therefore we decided to have a look at the effects on Final Cut Pro and see what we could use just to make it slightly different. We then came across the mirrored effect and put this onto the shot and we all pretty much fell in love with the effect. I think that it works because you can still see the location and also the character so you do still have an idea or understanding of what is happening in the shot, this however makes it slightly more interesting. I think that this has made it more effective and also more like a Lady Gaga video as she has a lot of different effects within her video, which we didn't really want to do as we didn't really want to take anything away from the story going on. But I think that this works as its a good effect and is really eye catching, yet it also doesn't take anything away from the original shot. This shot and effect can be seen below:
The next effect we created is really quite unusual and wasn't created during the editing stage of the making the music video but actually during the filming stage. I am talking about the dance sequence towards the end of the music video around the 3.27 mark. This was filmed in Briony's garden just like the other shots, for this session there weren't any big cameras for us to take out therefore we had to use a handycam that we weren't too familiar with. We had recorded similar shots to this before and they come out perfectly fine however they did have this like shadow movement going on in them, where if they would move their arm then you would see the trail of movement, we actually really liked this effect and decided to keep it and not change any of the settings on the camera. To add to this we filmed these shots at night so there wasn't the natural light from the sun, therefore causing the scene to be quite dark, so once we had filmed a couple we looked back over the shots and saw that this had happened, and to be honest we were really happy. We all really like this effect and when we turned it black and white it just looked even better, it really does look like a scene from a horror film and it just fits with the story and flows really nicely within the music video. It also fits in with the style of Lady Gaga as it seems like it might be something she would, as you cant exactly see all the features of the character but you still know who it is, and this is something, I believe, that Lady Gaga has done herself, but more so with costume, particularly in her new video for Born This Way. The effect that we used in our music video can be seen below:
The final effect that I am going to talk about, I have to say I think is my favourite, I love how this looks on the screen, I think it flows really nicely in the music video. I also think that it fits perfectly into the idea of the old horror film theme, as it seems like something that they would do when the character is maybe feeling scared etc. And again I do think that it would be something that Lady Gaga herself might use in her music videos, if she hasn't already. The effect that I am talking about happens at the 4.14 mark in the music video and goes with the lyric 'that boy is a monster' but also the song and beat at this point are building back up so the effect that we have used goes really well with the music. What we have done is had the actress lip sync the lyrics at the is point and because they are short and sharp she turns her head and moves on the beat they they are said (as the the music is starting to build up) and then when the music comes back in she reaches out her hand and seems to pull the camera towards her, which in fact is just a very fast zoom but the surroundings get blurred and she is the main focus of the shot. Once it has zoomed in then we have a close up of her face, and she is still lip synching the lyrics. This shot is really effective as it is quite a creative thing to do and it also fits so well with the music of the song, it shows that we have taken that into consideration and I just think that it works really well and is very effective. This effect can be seen below:
And those are the main effects and techniques that we used throughout our music video and how we got creative with the camera, not only during the editing stage of the video but also whilst actually filming it.
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