This blog post is going to be all about the advert, that we have to make as a part of our coursework. After creating the digipak the next thing we need to look at creating is an advert, a a part of the promotional pack for/to go alongside our music video.
The advert is/should be similar to ones that we see in magazines, either promoting an album, or a tour or maybe even just the artist themselves.
Advert Analysis:
To help me in the process of creating my advert, I am going to analyse two adverts from the same or a similar genre, so that I can see both the good and effective points and also the bad and ineffective points about the adverts. Therefore I could possibly avoid using them and make my advert the best I possibly can.
The adverts I have decided to analyse for my research are: Katy Perry's advert for her album 'One of the Boys' and for my second one I chose one slightly different, but one that I do quite like which is LL Cool J's advert for his album 'Exit 13'.
The first advert I am going to look at is the one for Katy Perry.
I think that the first thing you notice with this advert is the text and fonts used. I think these are quite effective as they are really quite eye catching. The text of her/the artist's name is the biggest on the advert and has a different colour scheme to the rest used, yet it is exactly the same as the one used on her actual album cover. This continuation I think is really effective because it shows that the items are connected. I think it would be a good idea to use technique with the pieces of my promotional pack. Also with the rest of the text that is on the advert, they have made sure that this also stands out, by making it a contrasting colour to the background photo that they have used. Therefore they have coloured the text a bright white colour. I think that this is a good idea, because it can catch your eye and make you carry on reading all the information on the advert, rather than just skimming over it and moving on.
Next I am going to look at the text/writing that they have put onto to advert. Obviously they have put the name of the artist onto the advert so that the audience/viewers know who its about. They have also made it the biggest font on the whole advert as said before. You then see the rest of the text on the advert. This text basically gives/tells the viewer the rest of the necessary information; the album - name, what it includes 'The number 1 smash hit "I Kissed a Girl"' and the date that it comes out. I think these key pieces of information are effective to have on the advert also it is just the right amount of text to have on the advert, as it lets the viewer know the important stuff without overloading them with information, and making it uninteresting.
The final thing and probably most important thing on the advert that I am going to look at is the photograph used. I think that the image that they have used is really quite effective. One of the main reasons I think this is because the artist is actually looking into the camera - making eye contact with the viewer, which I think could draw them in. One of the other things that I think shows this is an effective image is the continuation between the album cover and the background image. They both have the same feel about them and have used the same sort or era (40s/50s/60s) for the mise-en-scene. Also the white picket fence on the album cover has been carried over to the background of the advert. They also have an image of the album cover on the advert so that you can see this for yourself. I think that this continuation is really effective because it ties all the parts of the promotional pack together and they can easily be remembered and related to each other. Overall a very effective advert.
The other advert that I am looking at and analysing is for 'Exit 13' by LL Cool J. One of the main differences between this and the Katy Perry advert is the size and orientation of them. The Katy Perry one is landscape and about twice the size of the Exit 13 advert, which is portrait and like maybe an A4/A5 looking size. To be honest I think that I prefer the size and orientation of the Katy Perry advert as t seems a little more spread out and slightly less cramped.
With the LL Cool J advert I think that the first two things that you see are the image of the artist himself and the text that tells you the name of the artist. For me, out of those two the first thing that I noticed was the name of the artist. The reasons that I noticed this first was mainly the size. It is the biggest piece of text on the whole of the advert (like the Katy Perry advert). Also with this text, they have used a contrasting colour to the background, the colour of the background is white and for his name they have used a black font. I think that this is very effective as it does make the font eye catching and draws you in. Also with the rest of the fonts they have used a minimal amount of colours so that they all tie in with each other. The other colours they have used are red and black, both bold colours that stand out, especially against the background image. I like the way they have alternated the colours of the fonts I think it does make it slightly more interesting to look at, unlike with the Katy Perry one where its mainly white and then a random piece of blue text which I think doesn't work as well as the LL Cool J colours and fonts.
The nest thing I am looking at is the text/writing used on the advert. As said before they put the name of the artist at the top of the advert and also made it the biggest. Underneath that is the text Exit 13 which is the name of the album the advert is promoting. This isn't as big as the font used for the name but I think that because it has been placed directly under his name your eyes are kind of automatically drawn to it, once you've read the name, making it quite an effective technique. The next piece of text that they have used is the unique selling point of the album: 'includes the hit "Baby" feat. The-Dream'. With this they had made "Baby" the biggest so that it stands out, I think this is quite effective as it means that the viewer doesn't have to read through a lot of text to find it. Yet it still has all the necessary information that they can read through if they want to. One of the final things that you can see is the release date; this is also quite big and bold and I think this is effective has it will stick in your head, and is one the first things that you may notice on the advert. It also has the album next to it so that you can relate the album to the date and work out that it is the date the album is released. I prefer the way this date is printed as opposed to the way it is on the Katy Perry advert as it is more bold and also short and sharp and would stick in your mind easier than the longhand date that is used on her advert.The theme of the fonts used is quite military and very masculine and I think that this really makes the advert look quite sharp and very effective as it kinda of makes it have a bit of an important feel, and is almost like a war/movie poster the way they have used that type of font.
With the photo on this advert they have incorporated the same colour scheme so the same black, white and red is used throughout the whole of the advert. Also he is looking off camera and normally this wouldn't really work as it isn't very eye catching however I think that for this one it does work as it looks like he is looking at the text that has been written on the advert therefore kind of making you look at the text, and I think that because it does this, and gets you interested in the rest of the advert, it is quite a powerful image.
In comparison i have to say that I prefer the writing on LL Cool J's advert and the way that it is more scattered out rather than the quite formal column writing. I also like the effective and simple colour scheme running through the advert, and definitely will be using this technique when making my own advert
Photos for the advert:
Obviously within the advert you are going to need to have a photograph of the artist that you are creating, so that viewers have a visual aid of the artist, so that they can immediately know who the advert is about.
We have actually already taken some extra photographs of our Lady Gaga character, that I/we aim to use when creating my/our adverts. We took these during one of our media/film lessons when we couldn't do any filming. I am really pleased with the photos that our group shot and am going to upload most of them/the best ones below:
I think that for the advert the sizing doesn't really matter, I think that we need to think of it as if we are producing it to put it in a magazine. Therefore allowing us to choose from sizes like A4 ( a whole page), half a page, a quarter page or maybe even smaller. I think that for my advert I am either going to make an A4 ( a whole page) sized advert or a half page advert. I also think that it depends on what photographs I am going to use and how I will arrange it, on the software we are going to create it on, and whether that/it looks best as a full page advert or a half page advert.
Flat plans for the advert below I have uploaded the flat plans that I have created for my advert and have included notes next to them. I have then also made a kind of prototype of each one and written a little evaluation for each.
I like having the name at the top as it becomes the first thing that you see, grabbing your attention. I really like this photo I think that it is quite full on and that it really does draw you in. However I dont really like the way some of the information is written as it is kind of difficult to read and isn't very appealing.
Personally I dont really like the tiny adverts, and I would prefer to make a bigger one. I think that these have good structure to them and flow nicely. I do like the quite big and very close up photo I think that this really grabs your attention and is very effective.
I prefer this size of advert and also this kind of layout and definitely think I will be using this as my final advert layout/template. I'm not to keen on the structure of this advert it seems a little too 'strict' However it does have all the necessary information on it, making it quite an effective advert.
Finished Advert.
I have to say that I am really quite pleased with how my advert turned out. One of my favourite things is the photo, I love the eye contact she has with the viewer its really effective and draws you in, however I do think its slightly grey in some areas but where there is contrast I really like especially around her (her clothes and her skin). I really like the consistency of the fonts and also the colours used - simple yet effective. I like the scattered layout of it and the way that all the important information is there, however it can seem/be considered a little bit crowded, maybe it might have looked better if I had taken out the review. But overall I am really pleased with my advert.
Once I had finished my advert I then uploaded it to facebook to get some feedback from people on what they thought about it. This can be seen using the link or in the screen grab below:
No comments:
Post a Comment